AI specialists for retail

AI expertise that understands your business.
And delivers.

We’ve led retail operations, transformation and technology teams. We bring that experience together with AI consulting and engineering to help you tackle business problems, build working solutions and get them working for your people.

From deciding where to invest to designing, building and integrating a solution, we focus on what will make a difference to your business.

For SMEs and larger organisations. Retail is our specialism, with experience across other sectors.

Some of the businesses we’ve worked with

TFG LondonOrbitLoxamAdmiral Taverns

The problems we solve

Where could AI help your business?

Less time lost to repetition. Better decisions. More room for your people to serve customers. Explore the work you want to change.

Finance & administration

Too much time on the repeat work?

Free your team to focus on cash, control and the decisions that matter.

Customers & sales

Interest isn’t turning into enough sales?

Make it easier to find the right product, choose an offer and come back for more.

Trading & stock

Bestsellers missing. Slow stock building up?

Anticipate demand and make better decisions about stock, promotions and margin.

Store teams

Admin keeps getting in the way of customers?

Give colleagues useful answers, clearer priorities and more time on the shop floor.

Customer service

Too much chasing. Too many repeat contacts?

Help advisers find trusted answers, resolve issues first time and spend less time writing up.

* Examples of results reported by other retailers in publicly available case studies. Outcomes depend on the business and implementation.

View examples and sources

Sweaty Betty · UK recommendation-widget test, reported 2023

Sweaty Betty reported a 3% uplift in average order value in a UK test of AI-powered product recommendation widgets. This is a test result from that retailer.

Dynamic Yield case study (PDF)

Morrisons · forecasting and automated replenishment, reported 2017

Morrisons reported up to 30% fewer shelf gaps after introducing forecasting and automated ordering. This historical result was reported in 2017.

Read the published Morrisons example

Currys · scheduling and task management across its UK & Ireland estate

Scheduling improvements released approximately 900 management hours across Currys’ 296-store UK and Ireland estate over a two-month peak period. This was a scheduling and automation result; the saving is not attributed solely to AI.

Zebra customer story

Argos · AI-powered customer routing, reported 2025

Engage Hub reports that AI-powered contextual routing across Argos voice and live-chat channels reduced average handling time by over 33%. This is a supplier-reported result from the Argos implementation.

Engage Hub customer result

Finance & administration

Take repetition out of finance.

  • Capture invoice information, match records and flag exceptions.
  • Reduce repeated entry and make approvals easier to follow.
  • Bring receivables, cash forecasts and supplier spend into clearer view.

Where to focus Choose one invoice or reconciliation task that slows the team down.

Customers & sales

Turn more interest into business.

  • Recommend relevant products using browsing and buying patterns.
  • Test targeted offers, useful follow-ups and more relevant campaigns.
  • Use customer feedback to improve the shopping journey.

Where to focus Focus on one customer group or a point where shoppers leave without buying.

Trading & stock

Put stock where it can sell.

  • Forecast demand and flag likely gaps or overstocks earlier.
  • Support replenishment and allocation across locations and channels.
  • Compare promotion and markdown options against stock and margin goals.

Where to focus Choose a category where missed sales or slow stock are holding you back.

Store teams

Give your people time back.

  • Plan routine work and staffing around customer demand.
  • Help colleagues find trusted guidance and turn handovers into clear actions.
  • Build AI confidence with practical examples from their own work.

Where to focus Pick one recurring task or question that interrupts the store day.

Customer service

Help customers get answers first time.

  • Bring approved answers and suggested next steps into the adviser’s workflow.
  • Draft conversation summaries and complete case records for your team to review.
  • Spot recurring reasons for contact and turn them into service improvements.

Where to focus Choose one recurring enquiry and connect advisers to the guidance they need.

Our work

See what we’ve helped clients put into practice.

60%+ less time on repetitive finance tasks

Five automations helped a UK retailer reduce invoice admin and speed up approvals.

Explore the finance work

How we work

Start with the problem you need to solve.

Decide where to invest

Our AI Partner Diagnostic connects business priorities, feasibility and expected value in a prioritised roadmap. Typically 4-8 weeks, depending on scope, scale and business size.

Explore the Diagnostic

Design, engineer and embed

Start directly with a defined requirement. We agree the architecture, integration, controls and acceptance measures, then deliver with your team.

Explore AI and automation delivery

Keep delivering as your priorities change

Retain agreed consulting and technical expertise around a shared roadmap, approved delivery and reviews of value, risk and adoption.

Explore AI Value Partnership

A Diagnostic can stand alone or lead into delivery and partnership. If your requirement is already defined, we can start there.

AI literacy and training

Make sense of AI. Put it to work.

Help your people recognise where AI can help, use it well and know when to question an answer.

Learning is shaped around the roles, tasks and information your team handles. Safe use, hands-on exercises and discussion connect the training to everyday work.

Explore AI training
Illustrative AI workshop with colleagues discussing a laptop and notes
AI-generated illustrative image.

Why Ignite

We’ve been responsible for making change work.

We understand the operating decisions behind the technology.

Our founders have held senior roles in retail technology, operations and transformation. We bring that experience together with consulting, data, architecture and engineering expertise.

We begin with your priorities, existing systems and cloud environment. We use what fits, identify what needs to change and explain the trade-offs before you invest.

A focused improvement, a wider implementation or an ongoing partnership: scope, people and responsibilities are agreed around the work you need.

Meet Ignite

Recognition along the way

Proud to be shortlisted.

Birmingham Tech Awards

Start-up of the Year

2025

British Data Awards

Data for Good Consulting Initiative

2026

Birmingham Tech Week Awards

Scaleup of the Year

2026

Talk to Ignite

Let’s talk about the outcome you need.

Spend 30 minutes with Neil talking through what you want to change, what is getting in the way and whether Ignite is the right partner to help.

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Proud members of UKAI, the UK AI Trade Association.

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Proud supporters of the IoD Code of Conduct for Directors.

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Cyber Essentials certified.
View our certificate