AI specialists for retail

AI expertise that understands your business.
And delivers.

We help businesses understand where AI will make a difference, build solutions around their systems and embed them in everyday operations.

We work with businesses of all sizes in many industries, with retail at our core. Our people have led teams, run operations and delivered technology, so we understand the challenges that come with making change happen.

Not sure where to start? Explore our AI Opportunity Workshop
A shopper choosing groceries in a supermarket
Photography: Gustavo Fring / Pexels

Some of the businesses we’ve worked with

TFG LondonOrbitLoxamAdmiral TavernsHuws GrayLoaf

The problems we solve

Where could AI help your business?

Less time lost to repetition. Better decisions. More room for your people to serve customers. Explore the work you want to change.

Finance & administration

Too much time on the repeat work?

Free your team to focus on cash, control and the decisions that matter.

Customers & sales

Interest isn’t turning into enough sales?

Make it easier to find the right product, choose an offer and come back for more.

Trading & stock

Bestsellers missing. Slow stock building up?

Anticipate demand and make better decisions about stock, promotions and margin.

Store teams

Admin keeps getting in the way of customers?

Give colleagues useful answers, clearer priorities and more time on the shop floor.

Customer service

Too much chasing. Too many repeat contacts?

Help advisers find trusted answers, resolve issues first time and spend less time writing up.

* Published examples: Sweaty Betty (Dynamic Yield, 2023); Morrisons (Blue Yonder, 2017); Currys (Zebra); Sainsbury’s (Engage Hub, 2025). Results depend on the business and implementation.

Focused AI services

Choose the help you need now.

Short engagements for SMEs and teams in larger organisations. Each has a fixed fee and clear outputs, agreed before we begin.

Already know the bottleneck?

Review one task

A recommended approach and a plan for one task or related workflow.

1–2 days of focused work, depending on complexity.

See task review

Help your people use AI well.

AI training for your team

Hands-on learning, exercise materials and an AI Quick Start Guide.

Half-day workshops.

See AI training

Already paying for tools such as Copilot?

Get more from your existing AI tools

Working examples or agreed configuration, a short guide and next steps.

Half-day workshop.

See tools help

Ready to try a solution?

Build your first agent or automation

A scoped build or pilot, test evidence, documentation and guided handover.

A first pilot could be working within days.

See first builds

35 of 37 feedback respondents would recommend our training. Read the story

Consulting, delivery and AI leadership

Already planning something bigger?

Deliver a defined requirement

Bring a business problem, roadmap or prototype. We design, engineer and integrate the solution, with testing, adoption and handover.

Explore AI and automation delivery

Deciding where to invest across the business? Explore the AI Partner Diagnostic

How we work

Start with the business problem. Keep people in control.

Agree the result, use the right information and systems, test what changes, and equip the people who will use it.

How we deliver value and protect your data

Why Ignite

We’ve been responsible for making change work.

Our founders have held senior roles in retail technology, operations and transformation. We combine that experience with consulting, data, architecture and engineering expertise.

We work with your priorities, systems and cloud environment, explaining what fits, what needs to change and the trade-offs before you invest.

Neil HoldenNeil Holden
Craig BentleyCraig Bentley
Meet the people behind the work ↗

Recognition along the way

Proud to be shortlisted.

Birmingham Tech Awards

Start-up of the Year

2025

British Data Awards

Data for Good Consulting Initiative

2026

Birmingham Tech Week Awards

Scaleup of the Year

2026

Talk to Ignite

Let’s talk about the outcome you need.

Spend 30 minutes with a member of our team talking through what you want to change, what is getting in the way and whether Ignite is the right partner to help.

UKAI logo

Proud members of UKAI, the UK AI Trade Association.

Institute of Directors Code of Conduct for Directors supporter logo

Proud supporters of the IoD Code of Conduct for Directors.

Cyber Essentials certification logo

Cyber Essentials certified.