Client story / Retail

Ask a question. Explore your data.

Two separate retail engagements explored conversational access to business information. One delivered an Azure MVP; the other tested natural-language access to CRM data.

Delivery stages: MVP and proof of value

Azure MVP

Natural-language questions translated into SQL, with tables, visualisations, explanations and query traceability.

Separate proof of value

Conversational access to CRM data and follow-up questions, evaluated as a distinct engagement.

The business problem

Answers depended on technical query skills.

Business users wanted another way to explore information without translating every question into a request for an analyst. Definitions, access permissions and the ability to inspect an answer remained important.

What Ignite delivered

Working examples to test with the business.

The Azure MVP connected question interpretation to data queries and traceable outputs. In the separate CRM proof of value, Ignite explored conversational questions and follow-up interactions.

The work gave the clients working examples to evaluate: an Azure MVP and a separate CRM proof of value. Each helped establish what to test and resolve before a wider rollout.

The next decision

Prove readiness before scaling.

Representative query tests, agreed metric definitions, access controls, output validation, operating costs and ownership are the next questions to resolve. The production-readiness guide explains how these decisions fit together.

Related thinking

Take the next question further.

Talk to Ignite

Could this approach fit your business?

Tell us about a similar challenge in your business. We’ll discuss the work involved and where Ignite could help.

UKAI logo

Proud members of UKAI, the UK AI Trade Association.

Institute of Directors Code of Conduct for Directors supporter logo

Proud supporters of the IoD Code of Conduct for Directors.

Cyber Essentials certification logo

Cyber Essentials certified.
View our certificate