AI for your team / Trading & Merchandising
Connect customer demand, stock and commercial decisions. Help your trading team act earlier on availability, pricing and the products that earn their place.
AI for the work that matters
Use sales patterns, seasonal demand and relevant local signals to support forecasts, replenishment and allocation decisions. Bring likely stock gaps and overstocks to the team’s attention.
Fewer missed sales, better availability and less cash tied up in stock that is not moving.
Explore price response, promotion performance and margin scenarios. Compare options using agreed commercial rules before your traders decide what to change.
Better-informed pricing and promotion decisions, with a clearer view of sales, margin and stock effects.
Identify ageing products, compare markdown options and review assortment performance across locations or channels. Help teams spot where range changes deserve a closer look.
Improved sell-through, less markdown waste and a product mix that better reflects customer demand.
Ask plain-English questions of trusted sales, margin and stock information. Prepare trading and promotion reviews using consistent definitions, with the team checking the findings.
Less report preparation and more time to understand the numbers and agree the next action.
Published research
Pricing.McKinsey and EuroCommerce’s 2026 retail research identifies pricing, promotions and assortment optimisation as major commercial opportunities. It also describes analytical AI as a foundation for demand forecasting and pricing decisions.
McKinsey & EuroCommerce · Rewiring retail in Europe, June 2026Related work / MVP and proof of value
Our conversational retail data work demonstrated how business users could ask questions of their information.
Explore the conversational retail data storyA useful first step
Make one sales or stock question easier to answer, then build towards decisions about replenishment, promotion or markdowns. Match the next step to your commercial priorities, data and existing planning tools.
Track availability, stock turn, forecast accuracy, sell-through, markdown spend and gross margin alongside the time needed to make trading decisions.
Make it happen
Give trading questions a consistent and trusted source of information.
Explore Data foundationsCompare opportunities, check readiness and agree what deserves your attention.
Explore AI Partner DiagnosticDesign, build and integrate a solution around the problem your team needs to solve.
Explore AI & automation deliveryTalk to Ignite
In 30 minutes, we’ll talk through what you want to change, the systems you use and where you need help. If there is a fit, we’ll agree the next conversation.
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