AI for your team / Sales & Marketing
Help the right customers find the right offer. Respond to opportunities sooner and give people a reason to come back.
AI for the work that matters
Use customer needs, buying patterns and permitted engagement data to support segmentation, product recommendations and timely offers. Test messages and content variations with your team.
More relevant customer experiences and a stronger route from interest to enquiry or purchase.
Bring approved product, pricing and account information together to prepare proposals, quotes and follow-ups. Give sellers a useful view of the opportunity and next action.
Faster responses, less preparation and more time for the conversations that help win business.
Spot changes in buying behaviour and identify opportunities for helpful re-engagement, replenishment reminders or relevant next offers. Put the customer context in front of your team.
More focused retention activity, stronger repeat business and better use of existing customer relationships.
Analyse recurring feedback and campaign results. Use those insights to develop better content, test ideas and refine the journey from first contact to purchase.
Less guesswork and a clearer view of the messages, offers and experiences that lead to useful action.
Published research
0% to 16.3%Sales effects across tested applicationsA working paper based on large-scale online-retail field experiments in 2023-24 found sales effects ranging from 0% to 16.3% across tested generative-AI applications. Higher conversion was the main mechanism behind the gains.
Fang and colleagues · Columbia Business School research, working paperFor B2B teams, McKinsey’s research also covers opportunity identification, account planning and proposal support. McKinsey · Unlocking profitable B2B growth through gen AI, March 2025
Possibilities to explore
We choose a focused task, use information you have permission to use and assess the quality of the output with your team.
Content still needs checking. A quicker draft is only useful if it is accurate, relevant and sounds like your business.
A useful first step
Improve a slow quote response or test a more relevant follow-up for one customer group. Use what you learn to connect content, offers and seller activity across the wider customer journey.
Track enquiry-to-sale conversion, quote turnaround, proposal win rate, repeat purchases, retention and campaign contribution alongside content quality.
Make it happen
Help your team use AI in their everyday work, with examples they recognise.
Explore AI TrainingCompare opportunities, check readiness and agree what deserves your attention.
Explore AI Partner DiagnosticDesign, build and integrate a solution around the problem your team needs to solve.
Explore AI & automation deliveryPublished UK retail example / Sweaty Betty
In 2023, Sweaty Betty reported a 3% increase in average order value in a UK test of AI recommendation widgets on product pages. This was the retailer’s own test, reported by Retail Technology Innovation Hub.
Read the published exampleTalk to Ignite
In 30 minutes, we’ll talk through what you want to change, the systems you use and where you need help. If there is a fit, we’ll agree the next conversation.
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