Co-founder · Strategy & growth
Neil Holden
Neil brings more than 25 years in retail technology and transformation, including experience as Group CIDTO at Halfords. He connects the possibilities of technology with the choices business leaders face.
Meet Ignite
Business experience.
Technical depth.
AI specialists for retail, bringing senior operating and transformation experience together with consulting, data and engineering.
Why we work this way
We know change has to work
on a busy Tuesday.
A good idea is only useful if it fits the way your business actually works.
Our founders have led technology and transformation inside organisations. They understand the competing priorities, the systems that don’t quite join up and the people who need to feel confident about a change.
Our consultants and technical specialists work alongside your business and technology teams. We connect commercial priorities to architecture, engineering and the changes people need to make.
The people behind the conversation
Meet Neil and Craig.
Co-founder · Operations & transformation
Craig Bentley
Craig’s experience spans retail, supply chain, logistics and business transformation, including work with Halfords and HSBC. His focus is on making change workable for the people who need to put it into practice.
Architecture, delivery and operations
The people who help turn plans into working solutions.
Jay and Constanza bring technical design, delivery and operational experience to the work we do with your team.
AI Architect
Jay Wyke
Jay designs AI solutions around the systems, data and people a business already has. His work brings together solution architecture, platform integration, security and human review, connecting technical decisions to what the business needs to achieve.
Senior Delivery & Operations Manager
Constanza Bustamante
Constanza helps turn business requirements into organised delivery. Her experience spans business analysis, enterprise data and finance automation, bringing together planning, commercial governance and coordination across the people doing the work.
What working together should feel like
Clear advice. Open conversations. Work that moves forward.
You can ask the question
We make space for different levels of knowledge and explain things in language people can use.
The advice follows your needs
We’re independent. The tools and approach should fit your business and the people using them.
Your team stays involved
We work with the people doing the job, share what we learn and help build confidence and capability.
Recognition along the way
Proud to be shortlisted.
Birmingham Tech Awards
Start-up of the Year
2025
British Data Awards
Data for Good Consulting Initiative
2026
Birmingham Tech Week Awards
Scaleup of the Year
2026
Talk to Ignite
What would you like AI to change?
In 30 minutes, we’ll talk through what you want to change, the systems you use and where you need help. If there is a fit, we’ll agree the next conversation.
