Autumn Retail Festival Event Highlight: “Talk to Your Data” – Don’t Drown in It

Autumn Retail Festival - Neil and Craig

Date: 8 October 2025 • Location: 133 Houndsditch, London

At this year’s Autumn Retail Festival, our founders Neil and Craig took to the stage to unpack one of the biggest pain points in retail right now:

How do you make fast decisions when your data moves slow?

Neil kicked things off with a familiar frustration for many retailers:

“I’ve lived the chaos of Monday morning trading meetings, trying to make good calls with no data or data that arrived too late.”

🎥 Watch Neil explain what it’s like making high-stakes decisions with slow (or no) data and how AI is helping fix it.

The problem?
Retail is fast. But most businesses are still running on outdated, disconnected systems.
So by the time the data arrives, the moment to act is already gone.

Our solution?
Natural language querying or as we call it: talking to your data.
We demoed how retail teams can now just ask questions like:

“Which SKUs are selling faster than forecast?”
“What’s the return rate on Product X across stores?”
“How did last weekend’s promo perform vs last year?”

And get instant, contextual, usable answers, no spreadsheets, no bottlenecks, no analysts required.

Craig added real-world insight from our client work:
One of our clients has 2,000 field reps, with a 40-person insights team doing nothing but answering the same questions over and over again.
We’re now building a solution to democratise that access, so the field team can self-serve insights instantly freeing up the data team to focus on strategic value, not reactive queries.

💬 One audience member asked a brilliant question:

“How do we trust the answers if we know the data’s not perfect?”

Neil’s response was honest and refreshing:
“You’re already running the business on that data. You don’t need perfection, just clarity on what’s usable, and what you’re trying to achieve. And yes, AI can help you clean and validate it too.”


Key Takeaways

  • Stop waiting for perfect data
  • Start with a clear use case
  • Use AI to accelerate, not replace
  • Bring your people along – change doesn’t work without them

We left the room with a simple message:

You don’t need more dashboards, you need better decisions, faster.
And now, you can just ask for them.

Want to see the demo that left the audience buzzing? Click here to get access.


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