Helping You Make AI Work for Your Business – Your Partners In Innovation 

At Ignite AI Partners, we make AI work for real businesses, not just in theory, but in practice. 

We believe AI shouldn’t be complicated or out of reach. Our mission is to help enterprise retailers and consumer services providers, stop wasting time on manual tasks, make better decisions without the guesswork, and run smoother operations, so they can grow without the headaches. 

We’re not just a consultancy, we’re partners. With deep industry expertise and hands-on experience, we turn AI from ‘sounds great in theory’ to actually working in your business. Instead of selling big ideas with no follow-through, we focus on delivering AI solutions that actually work, helping businesses automate, optimise, and stay ahead. 

Not Another Boring Consultancy… Really … We’re Different 

We’re not your typical AI consultancy. We don’t just advise; we build, test, and implement solutions that actually work. 

We know the challenges businesses face because we’ve seen (and solved) them before. No generic solutions. Just practical AI that’s been tried, tested, and gets the job done. 

We’re also technology agnostic, meaning we don’t push a specific platform or tool. Instead, we find the best AI solution for your business, not the one that suits a vendor’s sales pitch. 

Who’s Behind the Magic? 

Neil Holden 

Neil has spent over 20 years leading digital transformation at board level, helping big-name brands like Halfords, Jones Bootmaker, Home Retail Group, and Rolls-Royce make technology work for them.

He knows first-hand how tough it can be to balance innovation with real business impact, because he’s done it himself.  

Now, as Co-Founder of Ignite AI Partners, Neil helps businesses make sense of AI and find the right solutions that actually make a difference. He’s all about making operations more efficient, uncovering new opportunities, and ensuring businesses are ready for the future. With hands-on experience and straight-talking advice, he keeps AI practical, impactful, and free from the usual tech jargon. 

Craig Bentley

Craig has spent his career leading change across manufacturing, logistics and distribution, supply chain, and retail. For over the past ten years, he successfully ran a business transformation consultancy, working with companies like HSBC, Halfords, the Ministry of Defence, and Webhelp to help them work smarter and achieve real results. 

Before co-founding Ignite AI Partners, Craig focused on making businesses more efficient, building strong teams, and helping organisations adopt new technologies in a way that actually sticks. He’s all about practical solutions, combining technical know-how with a people-first approach to make sure businesses don’t just keep up, but stay ahead.